The magic of cinema. It’s a hard thing to explain. The ripple of anticipation as the lights dim, the muffled opening of sweet packets, the collective gasps as the action unfolds. It would seem that nothing could replace this. But like most things, things are having to change. During the height of the pandemic a number of films chose to release straight to digital such as Trolls 2, Irresistible, and Scooby. In an unexpected move Disney also decided to side step the slowly opening but struggling cinemas. On September the 4th, the giant will be streaming the highly anticipated live action saga of Mulan on its own new streaming service Disney+, with an additional charge of £22.95 to members. The move has brought praise and criticism but one things for sure, cinema is changing.
Since social distancing measures lend themselves to the format of drive-in movies and provide one of the few safe experiences outside the house, the industry is now booming. But why has it taken a pandemic for this cultural experience to see such a raise in popularity?
The US and Australia also share a car-based culture where it is the norm for 17 and 18 year olds to have their own car – essentially for drive-in movies. For these countries, drive-in movies were a fun, sociable past time. Now however, it is one of only a few extracurricular activates that Britons can do safely.
The very popular Lune Cinema is hosting several location drive-in cinemas across the UK including guest locations, having visited Harewood House and upcoming venues can be found here. Whilst times are definitely different, We hope we can all continue to find comfort and solace in the stories and adventures we experience in film. Be it in our living rooms, cinemas or cars, the magic of film will continue to unite and inspire us for a long time to come.
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In the beginning of lockdown, one of the biggest questions from the industry and viewers was 'how will new productions go forward' Beloved dramas like Emmerdale and Coronation Street started this June as they adapted their story lines. But people asked what about Netflix, Amazon Prime and even Disney? Well, good news! Our beloved industry is coming back full swing with more and more productions casting for their new promotions, series and films. Methods have already been devised within the film and television industry to navigate the new social distancing measures and safety for cast & crew. Keep reading to find out the methods the industry has been adopting to make sure that we have new content ready for our viewing.
'Bubble' Casting Calls
As for in-person filming, there has been some creative thinking on how to film while balancing the costs of safety and practicality. One common solution that we’ve been seeing in many casting suggestions is utilising groups of people who already live together. If a film or commercial is in need of a family, then why not just hire a family?
As you can see, the approach the film industry has taken in facing these challenges is by changing its practices not giving up their creativity. What this ultimately shows is both the strong nature of the industry and the impressive adaptability with which it goes forward in its truly fascinating form.
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